It is not reasonable, to me, to expect individual characters to make three or four or five market accounts to run a market. Some people will do it. Many of the successful market bloggers have an army of characters to handle their market transactions. I also have my alt army that is dedicated to maintaining my orders but I do not believe that you can only be viable in a market with an alt army.
And no number of alts will give you time that you do not have. I find myself tighter than I used to be for time.. What would be a pleasant morning working through my stocks may take me a day or two to get everything purchased and shipped. Moving items myself beyond jumping it from high sec into low sec is almost unheard of these days.
It has made me think a lot about focuses of my market. My orders have condensed down some. I feel a bit of shame that I am not offering up as many items as I used to but I have to be reasonable. Two alts still allow me up to six hundred orders. That is plenty to keep people in ships and items.
What I've mostly dropped is meta modules. I keep the common metas and the rare ones have to go. What I dislike about this is that I feel as if I am excluding newer players who cannot T2 fit their ships. However, I have to make choices and during the time that I have run this market I can say that my meta items just do not more like my other ones except for missiles.
Meta missile launchers move. Yet, the entire issue with guns is that they cover such a large range of orders as do all of the ammo types.
I find that when people ask me "What" they should sell I don't suggest everything. In fact, everything is hard because what will sell, what may sell, and what did sell are all different things. Instead, I've of late been advising people who want to start a market to look into fueling capitals and exploration ships and modules. Combat ships should come when some capital is built up due to the expansive needs of fitting.
It would seem that combat ships are the lifeblood of a low sec market. Yet, people do more than PvP. People simply say all that they do is PvP. I've watched my sale of haulers and scanning frigates, cyno ships and warp core stabs for to long to believe that PvP is all that is in the heart and soul and need. The non-PvP areas tend to thirst for the basic, utility needs in life.
There are surface needs and then there are deeper needs. It is amazing how often someone could really use a hauler. Like right now. Wow it'd be useful. Also, the deployable market is woefully neglected. The simple lack of availability causes lack of usage. It'd be nice to assume everyone prepared and shipped in and planned what they needed to do more then shoot other people but...
*wheeze* Let me catch my breath. Tee hee. *gasp*
It is about what people need not always what they want. Otherwise, they will ask you to stock a Vindicator for that day they may want one.