Unlike many of the other trailers that CCP has created, it focuses on the character customization process and entering the world. There are some pretty ship bits. As always, I'm amused when I see the Noctis shown. However, its a rather good introduction.
The information screens were very pretty. I wonder if that is what they are going to from our pop up windows that we currently have. In some ways, their new Unified Inventory structure would work better in those overlayed, startrek-esque sci-fi information 'windows' then the current box thing we have.
This dragged my wandering mind to the fact that CCP has also (accidently?) created the concept of assigned careers for new players. On their front page they have a section about the 'sandbox' and how you can find your path.
While they explain that every action creates a reaction that affects the game as a whole, they have classes listed. New players are logging onto the forums and asking how do they become a Fleet Commander or what is the best way to become an industrialist.
Most MMO have you select a 'class' or a 'profession'. It is a very in grained idea. While many activities in Eve fit into a titled catagory, the catagory itself does not limit you. The nice windows and information pannels that the website contains, makes people think that they choose 'miner' and that is what their character does.
They also have a personality analysis. To help people decide what path will be best for them.
These things create a very pretty, clickable website that draws people into the game. But, inside the game, they are plunged into the flexable textured world that is actually Eve Online. They do make note of their unrestricted universe in another section.
I think that it may be creating some of the confusion it attempted to alleviate.
The lables however, draw people and the unrestricted aspect has to be explained, often when they are floundering around not understanding why they are not set as an indulsterlist.
The pirate on the website has a camouflage shirt and arm tattoos. He looks pretty bad ass. I wonder how many people are disappointed when they are not available in the charater customization window.