The reason 'just because' just eludes them. It is not about the isk or the reputation sometimes people do it just to.
Hence, when CCP introduced the Iteron Mark IV Quafe Ultra Edition it became an instant focus of vanity kills.
People in Eve collect things. There is a huge market for legacy items that are no longer produced in the game. CCP hands out special ships for lots of random reasons and they only make a few of these. Some, such as the above Iteron for fanfest will introduce thousands into the game. However, thousands are not a lot and in Eve once something is blown up it is blown up and never replaced.
So now vanity kills are in. I saw this particularkillboard link for a Quafe Iteron and shook my head over someone flying this thing. What did not trigger any bells was the Victim's name.
So last night, I get a random chat invite from someone that I was almost in corp with. I left the corp before he joined but at the time I was still closely associated with the corp and we had a social chatroom. That is how I got to know this guy. I advised him to make himself a hauler alt. He said he didn't have the money for it. I explained that even with a small ship, someone doing some hauling was better then no one doing any hauling and would increase his over all profit margin. That is one reason I had made an alt for myself, early on.
Anyway, now that I am a 'pirate' and such they have this weird level of respect for me. It's hysterical because I don't consider myself much of a pirate or particularly dangerous. Nor do I stomp around going 'yarr' and 'arr' at everything.
He said that he got ganked a few days ago in Jita and lost a bunch of BPO's and his Quafe Iteron. My mind buzzed because I remember seeing such a familiar sounding gank. I pulled it up and sure enough, same person. According to him the BPs were only worth about 800mil. He got another Iteron as well because he likes them. He has started to PLEX for isk. I asked why he was flying the Iteron and it was because he thought it was cute and its also a bit more capable then a similar ship.
Okay. It was the same thing. I didn't recognize him because the corp name was so generic and boring. When I first saw the kill mail I assumed it was an alt or an NPC corp of some type. Nope, that's the name of their corp and they plan to start recruiting soon. It reminds me of when I was in AVKP and recruiting. I knew nothing about shit. How did anyone think I should try to invite people to a corp.
So we chatted on some things and I started to realize some of the sheer volume that I have learned. That then activates my horror at the sheer volume I have to learn still. I guess my canyon of ignorance now has a small steam running through it with a plant or two growing along the side.
He has been buying PLEX doing industry and buying shiny, blingtastic faction ships to compensate for his lack of time learning skills to mission with. The problem is that Eve does not hand you an amazing ship and therefore you are good at Eve. You can still suck horribly in the most amazing fit if your skills are not there. This is what he is experiencing.
Quite often in the new player channels I hang out in, people ask what ship they need to get to be good. The conversation then spans the fact that Eve does not have end game ships that you buy and have an instant "iwin" button.
Yet, this belief seems to be so persistent that people can not help but to play as if they had that IWIN button. Then, they are confused by their inability to use the ship to its full potential. The investment in time int he character is an important and vital part of the game that is overlooked for the ships and modules.