I don't think that I am talented at making ISK. I am just determined and it is one of my primary focuses on the game. I do things with the exact purpose of making ISK. I had a conversation with a nice guy about how he wanted a Caldari Navy Hookbill and how I didn't think he needed to get one yet since he had been playing for about two weeks and a half weeks. He got himself a PLEX about two days ago and he is now itching to spend that ISK. It is shiny and he wants to feel cool in a nice ship. I told him that it pretty much painted a target on his head. Gankers in Eve often kill shiny ships just because they are expensive and shiny.
The funny thing is that although you earn a PLEX with IRL money it does not create a respect for the ISK in game the same way it tends to if you earn the ISK in game.
I don't buy many ships. My PvP ships are cheap and duplicates of each other. My mission ship I've had for a while. I haven't been trying and dropping ships. I have a handful I use and they are all I need right now. I don't buy expensive mods because they are a waste. I accumulate ISK because I like being able to A: have a big number in my wallet and B: Buy what I need easily. Such as the 34 mil isk skillbooks I need to pick up. I just don't want to buy them because its 34 million and I'm an isk hoarder.
Anyway, I'm wandering off topic. Selling loot/salvage became a hot topic. Lots and lots and lots and lots of people do not loot. I'm amazed by it really. Then some that do loot just sell it at whatever station they dock at. This is how people who play the market and buy and sell make so much isk. The people selling the loot are not paying attention and don't care they just sell it.
So, someone was asking about selling vs reprocessing. My opinion is that you look at the reprocess amount you will earn, and run the numbers to see if it is more or less then you would earn if you sold the item. That gives you your better price. You then take a minute to do a region search or take a few jumps towards your nearest hub and see what you will get there if you sell straight to buy orders.
Forming sell orders takes a bit more time and a few more skills. It can and does generate a profit but when just starting out few who are mission oriented are going to want to drop skills into trade so early.
However, one person says that he just reprocesses anything under 100k. I was like "Why?" and he said, "It's less clicking."
I guess these are the reasons why some make isk and some do not.